mac & pc users

extracted from Reader's Digest (Singapore) August 08, page 15:

MAC USERS ARE

ARROGANT SNOBS

If you've seen those Apple advertisements on TV with a young, hip Mac user versus an old, slow PC user, you should get the idea that there's a bit of rivalry between the opposing computer camps. But why?

Because they have wholly different personality traits, say branding experts. Mindset Media, a US branding company that analyses the relationship between consumer behaviour and personality, surveyed 7500 Mac and PC owners. Its findings? Mac users are "snobs".

In comparison to PC owners, they're likely to visit Starbucks for coffee more often, buy organic products and drive a hybrid car. Mindset Media says that people who purchase Macs fall into what it calls the "Openness 5" personality category - which means they are more liberal, less modest and more assured of their own superiority than the population at large.

The rivalry continues...

who, me?? a snob?? let's just say i'm different from the rest. i rest my case.